Episode 7: Richard Robbins Interview
The Honest Real Estate Agent Podcast
I had this thought yesterday when I was exercising:
“It’s not what you do that determines your success in life but rather how you feel about yourself when you are doing it.”
This is my new mission in life to help other people feel better about themselves so they can do inspired work. A high level of self-esteem and self-confidence are the foundation for high performance in individuals.
Respect Your Customer’s “Inbox”
I sign up for a lot of email and newsletter lists online to see how other people market themselves.
I feel the most important takeaway I have learned from email marketing is to respect your customer’s inbox. You might be wondering why I use the word “customer” in this context? It’s appropriate because it was an exchange of value–I gave the person my email address with the expectation that I would receive emails which were of interest and helpful to me. A fair trade. We get bombarded everyday online by websites wanting our email address. Remember this when you get an email address from a prospective customer. Be responsible with your email marketing.
I’m writing this post this morning because last week I signed up to be on a person’s email list to have access to a training type video–I signed up on the evening of September 30. Since then I have received 14 emails from this person trying to sell me one of his products. Crazy!! I have lost respect and admiration for him even though he is recognized as an expert in his field.
Have you had a similar experience lately? I sure hope not.
I’ve been a Realtor since 2003 and I have paid attention closely to training programs provided to new and experienced Agents. I’ve noticed three fundamental problems with most of the training programs offered to new Agents by their respective company:
The biggest problem I see with most Realtor training programs is they don’t spend enough time helping Agents understand how important it is to build their own website and do content marketing. What usually happens is most of the training consists of the following: “You need to get a Facebook page and start a blog.” That’s it and then most Agents don’t know where to start.
This is why I have created a new Group Coaching and Training Program Online to help Agents build their digital presence in a cost effective manner that will help them get new clients (not fans, not likes, not traffic) but real, genuine customers in a relatively short timeframe. My program is called “The Internet Real Estate Agent.”
There is no one way to be a Realtor but it is important to look to the future and think long-term. When you build a strong website and online presence it’s going to help you generate new clients year in and year out. One of the challenges we face as Realtors is the up and down nature of our compensation—we can have 5 Closings in one month and then we might go 5 months without one closing. The beauty of generating new clients through your website is that your website is open 7 days a week, 24 hours a day. We get busy helping our Buyers and Sellers and then we stop or slow down marketing full-time. A strong website designed to connect you with new clients will help offset the up and down nature of our business.
This is a proven method I have used myself and each year I get a minimum of $1M to $2M directly from my personal website. These are customers that contact me by calling me or emailing me as a result of seeing my website and then ask me to be their Realtor.
For more information and to sign up: The Internet Real Estate Agent, click here: http://mariojann.com/
The class starts on October 14th so sign up today because enrollment is limited.
So, You Wanna Be a Real Estate Agent… How Much Does it Cost to Go Into Real Estate? Part 2
Guest Post by Jennifer Allan-Hagedorn
I hope you were able to complete your assignment from last week to do an honest assessment of your financial situation.
Today I’m going to help you figure out how much it costs to get INTO real estate and to BE IN real estate on a monthly basis. Of course, any figures you see here are purely estimates and will vary widely depending on the state you live in and the office you eventually work in. And, I’m sure I’ve forgotten a few items in my list of expenses and perhaps included some that won’t apply to you. But I did my best ;-]
Of course, you’ll also need to factor in the cost of your gas, increased cost of car insurance (since you’ll be using your car for business), cell phone charges, health insurance if you aren’t covered elsewhere, wardrobe expenses, computer equipment and programs, home office expenses (increased utilities, etc.), and probably other stuff I haven’t thought of, but I hope this makes it clear that getting into and staying in real estate isn’t something to be taken lightly from a financial perspective.
But here’s some good news.
Contrary to what you might hear, you don’t have to spend a fortune marketing yourself in your early days – and it’s not necessary to purchase every gizmo-gadget and techno-toy available. In fact, the majority of effective marketing for new agents costs nothing or very little. If you enroll in the follow-up newsletter to this one, or in one of our rookie training programs, we’ll help you figure out where to spend your precious marketing dollars, but for now, the good news is that you don’t have to factor in a significant amount of money for self-promotion in your early days.
So, how do you feel about your financial readiness to enter a real estate career so far? Please feel free to share your thoughts!
Next time we’ll talk about a part-time versus full-time real estate career.
Jennifer Allan-Hagedorn began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her “soulful” message, hopes to encourage the real estate community to self correct the negative stereotypes of the profession.
Jennifer’s message to agents is that they should strive to be competent real estate advisers, rather than competent real estate prospectors. She urges agents to respect the intelligence of their clients, rather than attempt to insult that intelligence with aggressive closing techniques. She preaches that agents should appreciate the significant commissions paid by their clients, rather than complain that they, themselves, are not appreciated.
Allan-Hagedorn is the author of seven books about real estate and one of the industry’s most popular bloggers. She is also an avid dog rescuer in the Panhandle of Florida.
To learn more about Selling Real Estate with Soul, visit Jennifer’s website www.SellwithSoul.com