Episode 7: Richard Robbins Interview
The Honest Real Estate Agent Podcast
Respect Your Customer’s “Inbox”
I sign up for a lot of email and newsletter lists online to see how other people market themselves.
I feel the most important takeaway I have learned from email marketing is to respect your customer’s inbox. You might be wondering why I use the word “customer” in this context? It’s appropriate because it was an exchange of value–I gave the person my email address with the expectation that I would receive emails which were of interest and helpful to me. A fair trade. We get bombarded everyday online by websites wanting our email address. Remember this when you get an email address from a prospective customer. Be responsible with your email marketing.
I’m writing this post this morning because last week I signed up to be on a person’s email list to have access to a training type video–I signed up on the evening of September 30. Since then I have received 14 emails from this person trying to sell me one of his products. Crazy!! I have lost respect and admiration for him even though he is recognized as an expert in his field.
Have you had a similar experience lately? I sure hope not.
I’ve been a Realtor since 2003 and I have paid attention closely to training programs provided to new and experienced Agents. I’ve noticed three fundamental problems with most of the training programs offered to new Agents by their respective company:
The biggest problem I see with most Realtor training programs is they don’t spend enough time helping Agents understand how important it is to build their own website and do content marketing. What usually happens is most of the training consists of the following: “You need to get a Facebook page and start a blog.” That’s it and then most Agents don’t know where to start.
This is why I have created a new Group Coaching and Training Program Online to help Agents build their digital presence in a cost effective manner that will help them get new clients (not fans, not likes, not traffic) but real, genuine customers in a relatively short timeframe. My program is called “The Internet Real Estate Agent.”
There is no one way to be a Realtor but it is important to look to the future and think long-term. When you build a strong website and online presence it’s going to help you generate new clients year in and year out. One of the challenges we face as Realtors is the up and down nature of our compensation—we can have 5 Closings in one month and then we might go 5 months without one closing. The beauty of generating new clients through your website is that your website is open 7 days a week, 24 hours a day. We get busy helping our Buyers and Sellers and then we stop or slow down marketing full-time. A strong website designed to connect you with new clients will help offset the up and down nature of our business.
This is a proven method I have used myself and each year I get a minimum of $1M to $2M directly from my personal website. These are customers that contact me by calling me or emailing me as a result of seeing my website and then ask me to be their Realtor.
For more information and to sign up: The Internet Real Estate Agent, click here: http://mariojann.com/
The class starts on October 14th so sign up today because enrollment is limited.