The Honest Real Estate Agent CE Class

3-Hour Continuing Education Course

March 6, 2018
9:00 am to 12:00 pm
Receive (3) CE Credits

RE/MAX Alliance
9737 Wadsworth Parkway
Westminster, CO 80021

FREE Class Exclusively for RE/MAX Alliance Agents

Have you ever wondered what your client was thinking?  What they want and expect from you, and why they chose you over other REALTORS?  In this class you’ll learn to use the “Law of Attraction” to generate more business, how to identify and leverage your competitive advantages, capitalize on growth opportunities for your business –  and more!

Learn why honesty is so important to consumers.  Agents will learn how important the “Additional Duties” are when representing clients in an agency relationship.  Protect the best interests of the consumer by providing them with good faith, loyalty and fidelity.  When Agents are reminded that competency is an important trait it will help consumers by raising the bar of professionalism in the industry.  The focus on honesty and integrity will enhance the experience for Buyers and Sellers throughout the process of buying or selling a home.

The class is fast paced and will add real value to your real estate business.

Instructor:  Mario Jannatpour has been a licensed Realtor in Colorado since 2003 with RE/MAX Alliance.  He’s a member of the RE/MAX Hall of Fame and is the author of the top selling book, “The Honest Real Estate Agent” available on Amazon and Audible.  Mario is the founder of “CARE” Coaching (Competitive Advantage Real Estate).  

Mario Jannatpour


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What Changes Can You Make to Get Better?

Change is good! Embrace it to get better.

As humans we love the comfort and security of our routine. We wake up at the same time, drive the same way to work, eat at our favorite restaurants, have our usual workout routine and we generally do the same thing over and over, day after day, week after week, month after month, and year after year.

The comfort and security of our routine applies to being a Realtor. Once we find a comfortable business model we generally do the same thing year after year. This is good and bad–good because we are doing the basics and working towards our goals but it is also bad because we resist change in our business because it’s uncomfortable and sometimes change can be scary.

I would like to pose the following questions to you as we embark on a new year because if we want to change our results then we have to change.

Focusing on your business what daily habits and activities can you change to improve your business? What monthly habits and activities can you change to improve your business? As an example, what time do you normally get to work at the office? If it’s 9:00, could you improve your business by getting into the office at 8:00 am?

Daily activities–make sure to do at least 3 marketing activities every morning before noon, could that help? These are just examples in case you’re already doing this.

Let’s say you are not hosting Open Houses–how would your business improve if you started hosting Open Houses at least twice a month?

Are you staying in touch with your champions in your Sphere? These are the people who go out of their way to support you, encourage you and most importantly refer you business. What if you scheduled eight face-to-face meetings with your Champions every month? (Coffee, Lunch) Would this improve your business?

My point is we all need to look at our business–build on our strengths and fill in the gaps where we have weaknesses. We have to change to get better. Don’t get caught in the trap of doing the same thing day after day, week after week, month after month, year after year and then before you know it ten years go by.

We can always reinvent ourselves. Think of today, January 1, 2018, as a new beginning. A fresh start! Get excited about your goals and what you want to do this year and make constructive changes in your business to get better.

My last point is to make sure you are focused on your personal development as well. Are you reading the books which can help you improve as a person? Are you listening to positive audio content? Are you exercising to stay fit and strong? Are you spending quality time with family and friends? Are you passionate about your life? Read the books, take the classes, listen to audio content, get around positive like minded people and push each other forward to reaching your goals.

Happy New Year! I wish you the best in 2018! Keep moving forward and you will reach the mountaintop.

Thank you.

Mario Jannatpour

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Buyer Course Module 2 (Buyer Profiles)

Buy “The Honest Real Estate Agent” Book on Amazon (Paperback, Kindle or Audible)

Check out the “CARE” Coaching Options:  Jump-Start Your Business or The Mentor


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Real Estate Consumer Survey

Take a few minutes to fill out this survey.  It will help us serve you better.


Thanks in advance.
Mario Jannatpour


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The Honest Real Estate Agent is now Available on Audible

Exciting News!!

My book “The Honest Real Estate Agent” is now available in audio book form.  This has been a long-term goal of mine and I am so happy to see my book on Audible.

Click Here

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What is the Secret of Success?

I had this thought yesterday when I was exercising:

“It’s not what you do that determines your success in life but rather how you feel about yourself when you are doing it.”

This is my new mission in life to help other people feel better about themselves so they can do inspired work.  A high level of self-esteem and self-confidence are the foundation for high performance in individuals.





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Respect The “Inbox”

Front Door of House


Respect Your Customer’s “Inbox”  

I sign up for a lot of email and newsletter lists online to see how other people market themselves.

I feel the most important takeaway I have learned from email marketing is to respect your customer’s inbox.   You might be wondering why I use the word “customer” in this context?  It’s appropriate because it was an exchange of value–I gave the person my email address with the expectation that I would receive emails which were of interest and helpful to me.  A fair trade.  We get bombarded everyday online by websites wanting our email address.  Remember this when you get an email address from a prospective customer.   Be responsible with your email marketing.

I’m writing this post this morning because last week I signed up to be on a person’s email list to have access to a training type video–I signed up on the evening of September 30.  Since then I have received 14 emails from this person trying to sell me one of his products.  Crazy!!  I have lost respect and admiration for him even though he is recognized as an expert in his field.

Have you had a similar experience lately?   I sure hope not.


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The Internet Real Estate Agent


I’ve been a Realtor since 2003 and I have paid attention closely to training programs provided to new and experienced Agents.  I’ve noticed three fundamental problems with most of the training programs offered to new Agents by their respective company:

  1. Short-Term Focus:  80 to 90% of Realtor training programs focus on generating new clients today.  It’s kind of the same old tried and true methods of the classic “Hustle” Real Estate Agent.  Prospecting, calling on Expired Listings, calling on FSBO’s, door knocking and canvassing neighborhoods.  Working your Sphere—calling everyone you know and having a “real estate” discussion with them—it’s recommended you talk to 30 people a day about real estate.  These methods work, don’t get me wrong but they are time intensive and when we get busy closing deals we don’t spend as much time doing these lead generating activities.
  2. It’s My Way or the Highway—very rigid.  If you don’t like doing cold calling or knocking on doors then you will not feel comfortable working at that company.  A lot of companies mandate you have to do these prospecting methods.
  3. Shadowing a 20 year veteran—this is great for learning the day to day business of helping Buyers and Sellers but doesn’t work in the marketing area to help you generate new clients because 20 year veterans—most of them—are marketing primarily to their Sphere.

The biggest problem I see with most Realtor training programs is they don’t spend enough time helping Agents understand how important it is to build their own website and do content marketing.  What usually happens is most of the training consists of the following:  “You need to get a Facebook page and start a blog.”  That’s it and then most Agents don’t know where to start.

This is why I have created a new Group Coaching and Training Program Online to help Agents build their digital presence in a cost effective manner that will help them get new clients (not fans, not likes, not traffic) but real, genuine customers in a relatively short timeframe.  My program is called “The Internet Real Estate Agent.”

There is no one way to be a Realtor but it is important to look to the future and think long-term.  When you build a strong website and online presence it’s going to help you generate new clients year in and year out.  One of the challenges we face as Realtors is the up and down nature of our compensation—we can have 5 Closings in one month and then we might go 5 months without one closing.  The beauty of generating new clients through your website is that your website is open 7 days a week, 24 hours a day.  We get busy helping our Buyers and Sellers and then we stop or slow down marketing full-time.  A strong website designed to connect you with new clients will help offset the up and down nature of our business.

This is a proven method I have used myself and each year I get a minimum of $1M to $2M directly from my personal website.  These are customers that contact me by calling me or emailing me as a result of seeing my website and then ask me to be their Realtor.

For more information and to sign up:  The Internet Real Estate Agent, click here: 

The class starts on October 14th so sign up today because enrollment is limited.

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So, You Wanna Be a Real Estate Agent… How Much Does it Cost to Go Into Real Estate? Part 2

So, You Wanna Be a Real Estate Agent… How Much Does it Cost to Go Into Real Estate? Part 2

Guest Post by Jennifer Allan-Hagedorn

Jennifer Allan-Hagedorn

Jennifer Allan-Hagedorn


I hope you were able to complete your assignment from last week to do an honest assessment of your financial situation.

Today I’m going to help you figure out how much it costs to get INTO real estate and to BE IN real estate on a monthly basis. Of course, any figures you see here are purely estimates and will vary widely depending on the state you live in and the office you eventually work in. And, I’m sure I’ve forgotten a few items in my list of expenses and perhaps included some that won’t apply to you. But I did my best ;-]

Getting INTO Real Estate Expenses

  • Real Estate School: $500-$1200
  • Exam, Background Check: $100-$300
  • Activate Real Estate License: $80
  • Join the National Association of REALTORS + Local Board: $400 – $700 (annual fee)
  • Ethics Class: $40
  • “Initiation” Fee: $1,000 (many franchises don’t require this)
  • Initial business cards: $20-$40
  • Open House signs: $100+
  • For Sale signs: $100-$200
  • Lockboxes: $100-$300

Being IN Real Estate Monthly Expenses:

  • Desk Fee (If you aren’t on a split): $500 – $1700
  • MLS Fees: $30-$60
  • Miscellaneous office charges (advertising, copy/printing, voicemail, website): $50 – $400
  • Contact Management System: $35 – $90
  • Printing and postage: $100
  • Website: $50-$100

Of course, you’ll also need to factor in the cost of your gas, increased cost of car insurance (since you’ll be using your car for business), cell phone charges, health insurance if you aren’t covered elsewhere, wardrobe expenses, computer equipment and programs, home office expenses (increased utilities, etc.), and probably other stuff I haven’t thought of, but I hope this makes it clear that getting into and staying in real estate isn’t something to be taken lightly from a financial perspective.

But here’s some good news.

Contrary to what you might hear, you don’t have to spend a fortune marketing yourself in your early days – and it’s not necessary to purchase every gizmo-gadget and techno-toy available. In fact, the majority of effective marketing for new agents costs nothing or very little. If you enroll in the follow-up newsletter to this one, or in one of our rookie training programs, we’ll help you figure out where to spend your precious marketing dollars, but for now, the good news is that you don’t have to factor in a significant amount of money for self-promotion in your early days.

So, how do you feel about your financial readiness to enter a real estate career so far? Please feel free to share your thoughts!

Next time we’ll talk about a part-time versus full-time real estate career.

Sell With Soul

Jennifer Allan-Hagedorn began her writing career after ten years of selling real estate successfully in Denver, Colorado. She was dismayed at the low level of professionalism she frequently encountered in the real estate industry and, with her “soulful” message, hopes to encourage the real estate community to self correct the negative stereotypes of the profession.

Jennifer’s message to agents is that they should strive to be competent real estate advisers, rather than competent real estate prospectors. She urges agents to respect the intelligence of their clients, rather than attempt to insult that intelligence with aggressive closing techniques. She preaches that agents should appreciate the significant commissions paid by their clients, rather than complain that they, themselves, are not appreciated.

Allan-Hagedorn is the author of seven books about real estate and one of the industry’s most popular bloggers. She is also an avid dog rescuer in the Panhandle of Florida.

To learn more about Selling Real Estate with Soul, visit Jennifer’s website


“Your First Day as a Real Estate Agent” Online Course Available Now for $39.00

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Follow the Trail of Breadcrumbs by Matt Parker

The Real Estate Sales Secret

Matt Parker


In “The Real Estate Sales Secret,” I discuss breadcrumbs; little clues or signs of success.

This year I am guessing my company will hire about fifty new agents.  How many of these will have a fruitful, positive, and motivating year?  That’s an open ended question, one that I hope is answered with a high number.  It’s also a question the answer to which is within your control as an individual at your company.

I have been taking notice of what some of the newer agents are doing to be successful; what breadcrumbs are they leaving?  By successful, I mean not just closing deals, but also looking happy and motivated, living an impassioned life.

Here is what I have been noticing from newer agents who are having good success:

More than anything, I see them actively in my office.  There is no specific time they seem to be here, or even amount of time.  I just see them routinely.

100% of the new agents I am seeing have success emanate humility — they act humbly.  They have not been posturing, vocalizing past success, or “making lots of noise.”

Additionally, 100% of the new agents whom are having success have been asking lots of questions.  I see them routinely asking the receptionist questions.  They ask lots of questions of our managing broker.  They ask me lots of questions.  Listening is power, and these people are just soaking up power.

The successful new agents I notice vary in age, race, and even in “look,” BUT they all smile routinely.  They all laugh at my jokes too (at least they are faking it!!!).

They are individuals, not having started in a team framework.

They are consistently seen educating themselves, trying to understand things they don’t, or, aren’t good at.

By no means is this a comprehensive scientific study.  Having said that, I found it interesting, when I thought about the breadcrumbs of successful new agents, that they were all doing the same things.  One of them even signed a nearly $1,000,000 waterfront sale, closing this week (congrats to a dreamer Brian O’Neal!).

In these clues, hopefully there are some areas you see that can and will improve your life and your business.  If people are doing things or behaving in a certain way, and, on a small scale, demonstrating success, other new agents, and, we tenured agents, can learn from them.

Here’s to the rookies!

Matt Parker

  • Matt Parker
  • Keller Williams
  • Website
  • Matt Parker is a decorated Seattle-based Real Estate Broker having been voted by customers and peers to be a top agent year after year.  He is a 4-time Five Star Professional, a multiple time national top 10% realtor and has been used for national and local television and print media on NBC, KOMO and the Seattle Times.
  • Matt is the Author of the New Book “The Real Estate Sales Secret”


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